GE Student Manual

Most study materials and papers are provided on-line and are free of charge. You need the following materials for the course:

Need to have individually:

Notebook and pen/pensil, to make notes in class;
Laptop, Webtop, Tablet or Chromebook PC with WiFi connection and internet browser;
Free Google user account.

Need to have at least one piece per study group:

Entrepreneurship: Successfully Launching New Ventures, 4/E (or older)
Bruce R. Barringer
Duane Ireland
ISBN-10: 0132555522 • ISBN-13: 9780132555524
©2012 • Prentice Hall • Cloth, 592 pp
Published 10/17/2011 • In stock
http://www.pearsonhighered.com/educator/product/Entrepreneurship-Successfully-Launching-New-Ventures/9780132555524.page

Global Marketing, 7/E (or older)

Warren J. Keegan

Mark Green

ISBN-10: 0132719150 • ISBN-13: 9780132719155

Published 01/20/2012 • In stock

Business Model Generation, 1/E

Alexander Osterwalder

Yves Peigner

ISBN-10: 9780470876411 • ISBN-13: 978-0470876411

Published August 2010 • In stock

These books serve as reference material. You can buy used versions of the books on-line for around €45,-