Required study materials:Most study materials and papers are provided on-line and are free of charge. You need the following materials for the course:
Global Marketing, 7/E (or older) Warren J. Keegan Mark Green ISBN-10: 0132719150 • ISBN-13: 9780132719155 ©2013 • Prentice Hall • Paper, 592 pp Published 01/20/2012 • In stock Business Model Generation, 1/E Alexander OsterwalderISBN-10: 9780470876411 • ISBN-13: 978-0470876411 ©2010 • John Wiley and Sons Ltd • Paper, 288 pp Published August 2010 • In stock http://www.businessmodelgeneration.com/book/order
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