Practical Assignment GE I

GE I - form groups of 5 students and create a business model for a business based on introducing a new or existing product or service in a new market or markets based in new emerging economies.

Outline Business Model:

• Pitch
• Why is your business so important
• Mission/vision
• Making meaning
• Who’s lives are you going to touch
• Your customers
• Their problem
• Your solution to that problem
• Can you jump to the next curve
• How successful will you be
• Opportunities and threats
• Market attractiveness
• Customer Value
• Purchasing power and enabling mechanisms
• Competitors and alternatives
• What are the major obstacles to achieve success
• Cultural challenges
• Institutional challenges
• Logistical challenges
• Business challenges
• How are you going to organise yourselves
• Strength and Weaknesses of the team
• Supply chain (make or buy decisions)
• People and partnerships (who does what)
• How (and when) will you make your first million ($ or €)
• Business model
• Milestones
• Sales forecast
• Investments and cash flow
• Fixed costs
• Variable costs
• Margins
• How will you get going
• prototyping and trail marketing
• when can you sell

• innovation;
• originality
• use of technology
• ingenuity
• illustration;
• substantiation
• examples
• written report and pitch
• impact:
• scalability
• sustainability
• social impact
• return on investment