posted 30 Sept 2012, 04:38 by Nils
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updated 30 Sept 2012, 04:38
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Practical Assignment GE IGE I - form groups of 5 students and create a business model for a business based on introducing a new or existing product or service in a new market or markets based in new emerging economies.Outline Business Model:- Pitch
- Why is your business so important
- Mission/vision
- Making meaning
- Who’s lives are you going to touch
- Your customers
- Their problem
- Your solution to that problem
- Can you jump to the next curve
- How successful will you be
- Opportunities and threats
- Market attractiveness
- Customer Value
- Purchasing power and enabling mechanisms
- Competitors and alternatives
- What are the major obstacles to achieve success
- Cultural challenges
- Institutional challenges
- Logistical challenges
- Business challenges
- How are you going to organise yourselves
- Strength and Weaknesses of the team
- Supply chain (make or buy decisions)
- People and partnerships (who does what)
- How (and when) will you make your first million ($ or €)
- Business model
- Milestones
- Sales forecast
- Investments and cash flow
- Fixed costs
- Variable costs
- Margins
- How will you get going
- prototyping and trail marketing
- when can you sell
How do you score on:
- innovation;
- originality
- use of technology
- ingenuity
- illustration;
- substantiation
- examples
- written report and pitch
- impact:
- scalability
- sustainability
- social impact
- return on investment
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