Outline Business Model (for practical assignment GE I)

posted 30 Sep 2012, 04:38 by Nils de Witte   [ updated 30 Sep 2012, 04:38 ]

Practical Assignment GE I

GE I - form groups of 5 students and create a business model for a business based on introducing a new or existing product or service in a new market or markets based in new emerging economies.

Outline Business Model:

  • Pitch
  • Why is your business so important
    • Mission/vision
    • Making meaning
  • Who’s lives are you going to touch
    • Your customers
    • Their problem
    • Your solution to that problem
    • Can you jump to the next curve
  • How successful will you be
    • Opportunities and threats
    • Market attractiveness
    • Customer Value
    • Purchasing power and enabling mechanisms
    • Competitors and alternatives
  • What are the major obstacles to achieve success
    • Cultural challenges
    • Institutional challenges
    • Logistical challenges
    • Business challenges
  • How are you going to organise yourselves
    • Strength and Weaknesses of the team
    • Supply chain (make or buy decisions)
    • People and partnerships (who does what)
  • How (and when) will you make your first million ($ or €)
    • Business model
    • Milestones
    • Sales forecast
    • Investments and cash flow
    • Fixed costs
    • Variable costs
    • Margins
  • How will you get going
    • prototyping and trail marketing
    • when can you sell

How do you score on:
  • innovation;
    • originality
    • use of technology
    • ingenuity
  • illustration;
    • substantiation
    • examples
    • written report and pitch
  • impact:
    • scalability
    • sustainability
    • social impact
    • return on investment
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