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Week 1.5
business model canvas
define
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- Traditional Strategic Analysis
- Advanced Business Model Canvas:
- More Business Model Canvas (Blank)
- Customer Analysis
- Service Model and Revenue model
- Advanced Value Proposition
- Pricing Strategies
- Design Thinking:
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Create:
- third business model canvas
- key partners
- key activities
- revenue streams
Present:
- the problem you want to solve
- design criteria for new product or service
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program
Quick links:
- Strategic Analysis
- More Business Model Canvas
- Design Thinking
Preparation before class:
- Study the MOOC Modules on:
- Strategic Analyses (study lightly)
- More Business Model Canvas (study intensively, especially lectures by Steve Blank)
- Update Business Model Canvas, focus on:
- key partners
- key activities
- revenue streams
- Update Value Proposition Canvas, focus on:
- customer experience
- features
- benefits
- Investigate strength and weaknesses, opportunities and threats for your business
- Again contact 20 people you don't know and ask for information or feedback
- Analyse enabling mechanisms* that allow your customers to pay for your products
- Analyse possibilities to create Value Innovation (Blue Ocean) by looking at delivery model and customer benefits
- Analyse possibilities to innovate on your service model
*enabling mechanisms refer to methods of quantifying customer value in such a way that that the customes "saves" costs by investing in your product or service. When done right you could calculate the earn back time of the investment.
Assignments before class:
Group assignments:
For class:
- Prepare a 5 minute presentation on:
- the problem you want to solve
- design criteria for new product or service
- present improvements on BMC, VPC and Business Design Template
- present SWOT
- present Value Innovation
- present enabling mechanisms
- present service model and revenue model
- elaborate on problem you want to solve and design criteria
Start Program: 09.30 hrs
End Program: 16.30 Hrs
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